Direct Selling-Knowing What It is and If It Is a Good Home Business
When we talk of home business, we see quite a host of terms being thrown around, many of them being used rather interchangeably. One of such is direct selling.
By far and large, direct selling can be defined as the act of selling products directly to consumers but in a non-retail environment. These may be considered to be any sort of area or environment that is generally non-store, such as selling at home, at work et cetera.
This, as we can so readily see is a mode of selling and distributing products to the end user or the consumer that eliminates the need to work with the middlemen often involved in the distribution channels such as the regional distribution centers and the wholesalers. It is essentially that mode of distribution where we see the products leave the manufacturers’ warehouses to the direct sales company, and from there, they will be sent to their distributors or reps who will finally get them to the consumers.
The products we often see sold through direct selling are in most cases such that are not commonly found or distributed through the typical retail stores around us. This as such makes it a fact that for one to access these products, they will only have to find a rep of a direct selling company.
Direct selling is most common with network marketing companies and the other party-plan marketers. In as much as these are the companies that have been known to make use of the model of direct selling for their needs, they are not the only ones anyway. Most of the B2B companies make use of direct selling for the distribution of their goods and services.
But this said and done, the difference there is between direct selling and direct marketing should be noted, as the two shouldn’t be confused. To know of where the difference lies, take note of the two terms, selling and marketing as it is in them that lies the difference. In this regard, it is to be noted that direct selling is where we see the salespeople go out to the consumers to sell to them directly and direct marketing is where the company reaches out to the consumers for marketing purposes.
Business owners have a number of ways that they can get to have their products sold to the consumers through direct selling. These are such as in Multi-Level Marketing, Host or Party-Plan Sales and the Single-Level direct selling. Find out more here on the details of these various approaches to direct selling.
Direct selling can be such an effective sales model for your home business.